Benjamin Shirley approached me to design the logo for his record company, Past Now Tomorrow, he wanted something that emulated an hourglass. This was a fun challenge and even more fun for me to think of all the applications. For instance, how would this piece of the design lay out if this was on a physical vinyl record? Shirley wanted this to be something that could be simply applied to both digital landscapes and physical.
ABOUT PAST NOW TOMORROW:
Past Now Tomorrow is a record label that releases new documents of the creative music happening in Atlanta (and beyond), with an inter-generational emphasis, an expansive view of music traditions, and an orientation towards the margins and horizons of creativity.
visit them at: https://www.pastnowtomorrow.com/